Shoctober

A defibrillator awareness campaign for Northern Ireland Ambulance Service

Brand Design.
Animated Advertising Design.
Brand Positioning.
Brand Language.
Design for Print.
Social Media Campaign.

We were approached in early 2022 to design a brand and campaign for defibrillator awareness for the Northern Ireland Ambulance Service – Shoctober. the brand features a bold word mark with cut-out elements representing the electric shock administered by a defibrillator. A simple heart and shock icon were also developed to succinctly deliver the message.

We designed a full social campaign and information document around the information required to get a defibrillator emergency ready – if you are a defibrillator guardian, the document is essential reading.

Two animated advertising campaigns were also created to use both on socials, and on the main Northern Ireland Ambulance Service website.